Partner Sessions

Leaders’ Perspectives: Using Data to Drive Student Success

Sunday, March 12, 2017, 2:00 p.m. – 3:15 p.m.

Higher education institutions are dedicated to helping students achieve their academic and life goals. But with the graduation rate for full-time students hovering at 60 percent, we need to find new and innovative ways to measure and understand which student success initiatives really work so that students can meet their full potential. Join a conversation on how colleges and universities are relying on multiple forms of student data to drive student success at their institution as well as lessons learned and best practices for student success interventions.

Moderator: Stephen Smith, President and Chief Product Officer, Hobsons

Speakers:
MJ Bishop, Director, William E. Kirwan Center for Academic Innovation, University System of Maryland
Janet Dillon, Associate Director, Penn State World Campus
David Lassner, President, University of Hawai’I System

Shared Energy: Architecting a University Brand for Adoption and Success

Sunday, March 12, 2017, 3:30 p.m. – 4:45 p.m.

While most higher education leaders today understand how a unified focus can distinguish the institution and guide all major decisions, many still struggle to appropriately extend the overarching message to the college or university’s various individual units. This level of implementation is often overlooked or seen as impossible to get the necessary buy-in to support a true culture shift. This session is about how one of America’s most storied institutions established and truly implemented a core communications ethos. With 11 schools and colleges, a thriving academic health system, and decentralized communications, the University of Virginia’s brand narrative had to be systematically implemented across the entire institution with a deft hand. Come see the specific roadmap that the University of Virginia has followed to achieve buy-in from stakeholders at each level, the role that President Teresa A. Sullivan and other executive leadership played, and how they successfully translated the brand for many of the colleges and institutes.

Speakers:
John Campanella, Chief Strategy Officer, Principal, 160over90
David W. Martel, Vice President for Communications & Chief Marketing Officer, University of Virginia
Cory McCall, Group Creative Director, Principal, 160over90

Keys to Building a Competitive Online Program in a Competitive Market

Monday, March 13, 2017, 10:15 a.m. – 11:30 a.m.

If you’re a college or university leader responsible for expanding your institution’s online footprint, please join Maryville University (MO) and Pearson Embanet for an engaging presentation on creating, growing, and sustaining winning online programs in today’s hyper-competitive markets. Get an inside view of what makes Maryville University’s online strategy for its multiple online programs so successful, from President Mark Lombardi of Maryville University and Brett Frazier, Pearson Embanet’s senior vice president of business development.

Speakers:
Brett Frazier, Senior Vice President of Business Development, Pearson Embanet
Mark Lombardi, President, Maryville University

Enrollment Connected: Breaking Down Silos to Optimize Enrollment

Monday, March 13, 2017, 2:15 p.m. – 3:30 p.m.

Every campus knows the power of breaking down silos. When teams collaborate across the enterprise, outcomes are improved. Enrollment and revenue are the lifeblood of the campus. Yet, all too often, strategies recruitment and aid strategies remain disconnected. Many colleges work with outside providers to support financial and recruitment efforts—each with their own approach. Is there benefit to coordinating these approaches? What are the outcomes when these silos are integrated?

Hear how it’s possible to create demand, fill capacity, and increase revenue. We’ll share how critical coordinated approaches to recruitment and aid can optimize enrollment and ROI.

These solutions include student-centric, benefit-oriented communications precisely timed to capture student attention and facilitate meaningful relationships. Each of these interactions produces meaningful data for understanding student intent and future behavior. Combining these approaches with sophisticated, econometric modeling, integrating this data and additional metrics, creates the vision and precision around attaining enrollment goals.

Speakers:
Peter Farrell, Managing Director and Senior Principal, Enrollment Services, EAB | Royall & Company
Marybeth Murphy, Vice President for Enrollment Management and Student Affairs, Stevens Institute of Technology
Matthew G. Ward, Vice President for Enrollment Management and Marketing, California Lutheran University

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